Today, viral marketing has become almost a magic phrase for any marketer. Everyone dreams that the application will literally "blow up" the market, spreading among users almost by itself and even fo

Selling an IT service is not about "website in 5 days" or "CRM implementation". It's about solving a client's problem, which he often doesn't even know about. You are not selling "code" — you are

Hello, colleagues! In 2025, Google App Campaigns (GAC), despite its automation, remains the main force for the growth of mobile applications. These artificial intelligence (AI)-based campaigns au

Continuing to develop a personal brand is still one of the most appropriate investments of time and energy. Moreover, dividends come not only in the form of money. But the path, of course, is not an

I am testing the use of neural networks to generate creatives for brands and products. So far, no big budgets, just experiments, but there are already interesting results. I started by uploading

ASO (App Store Optimization) and motivated traffic are two key elements of effective app promotion in the App Store. We have analyzed the common questions that developers and marketers face when pro

In an era when user attention is expensive and competition in the mobile environment is increasing, it is important to use accurate and effective channels of engagement. One of these tools is Apple

Promoting apps in the Chinese App Store is a task that requires an understanding of the local market, user preferences, and the specifics of the platform. China is one of the largest mobile markets

Guys, I ordered pizza from Dodo today and immediately checked out their trick: it was written on the cup "we were together when we waited for GTA 5 — Dodo for 14 years." That's a marketing ploy!

The smartphone market is highly competitive and has dynamically changing consumer preferences. New models are released regularly, and manufacturers have to fight for the attention of the audience.