Viral marketing is the dream of any startup. When your product or service becomes popular through word of mouth, it reduces advertising costs and accelerates growth. But is it possible to create a v

In traditional marketing, companies rely on sales and advertising to attract customers. However, in the digital age, more and more companies are using the Product-Led Growth (PLG) model – an approac

Kolesa Group presents the first study of the designer market in Kazakhstan and reveals the key trends, challenges and expectations of the participants. The material analyzes current data, offers a c

Email marketing remains one of the most effective channels for attracting and retaining customers. However, high competition in mailboxes and spam filters can significantly reduce the effectiveness

In today's business world, customers and partners are increasingly paying attention not only to the company's products and services, but also to the personalities behind them. The founder's personal

In B2B sales, one of the main difficulties is to enter the LPR (decision maker). It's not uncommon for managers to spend time negotiating with people who can't make a deal, which delays the process

In 2025, social media continues to evolve, and personal brands are taking over the digital space faster than traditional business accounts. One of the main players was Threads is a platform offering

Until recently, creating a video required a camera, lights, studio, and a bunch of takes. And now you can just write a text and the artificial intelligence itself will generate a video with a talkin