Since this is pure B2B sales, there are several approaches to this issue. There is a concept of inbound marketing and outbound marketing. Inbound Marketing This is a strategy to attr

Today, when marketers are trying their best to increase conversions, one of the most powerful strategies still remains in the shadows — behavioral marketing. Based on the laws of behavioral economic

In marketing, the price is not just a number with a currency sign. This is a fine-tuning of perception, a kind of "music" in the customer's head, which either creates a desire to buy or leaves doubt

It's funny, but some still don't use Google Ads to promote their companies' mobile apps or apps as a product of their core business. Let's talk today about such an advertising category as UAC. Ap

The fast food segment is characterized by high competition, rapid sales, and the need to regularly remind consumers about themselves. It is important to quickly communicate information about special

Today, viral marketing has become almost a magic phrase for any marketer. Everyone dreams that the application will literally "blow up" the market, spreading among users almost by itself and even fo

Selling an IT service is not about "website in 5 days" or "CRM implementation". It's about solving a client's problem, which he often doesn't even know about. You are not selling "code" — you are

Hello, colleagues! In 2025, Google App Campaigns (GAC), despite its automation, remains the main force for the growth of mobile applications. These artificial intelligence (AI)-based campaigns au

Continuing to develop a personal brand is still one of the most appropriate investments of time and energy. Moreover, dividends come not only in the form of money. But the path, of course, is not an