Price: 0
Number of applications: 5
25.09.25 (inclusive)
Possible commercial cooperation
Idea
ICT tasks
Media sphere
Neurotechnology and artificial Intelligence
Mobile app
Task: Create a game concept that encourages users to open the bank's mobile app more often. The game should be dedicated to the topic of financial literacy and integrated into a banking application. It will introduce users to banking products and services in an easy, fun and interactive way, motivating them to reuse the application. Resources • information about the bank's products and bonus programs; • Visual style of the application; • Optional branded guidelines.
The final product: The concept of a mobile game that could be integrated into the ecosystem of one of the banks of the Republic of Kazakhstan. The concept includes a description of the possible implementation in terms of the technologies necessary for implementation, a description of the game mechanics, layouts or sketches of the interface.
Ilya Lysenko
Purpose and description of task (project)
Relevance: Today, most customers in the Republic of Kazakhstan use the services of several banks at the same time. This increases the competition for their attention and loyalty. Banks introduce a variety of bonus programs, but users do not always have time to understand their conditions or even do not know about their existence. Therefore, it is necessary to develop game mechanics using AI, which will improve financial literacy and at the same time introduce customers to the bank's products in a playful way. Such gamification will improve the user experience, increase the frequency of interaction with the application, strengthen brand loyalty and increase customer engagement.
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