05.01.26 (inclusive)

Discussed

Finished product

ICT tasks

Информационно-коммуникационные технологии, UX/UI-дизайн, финтех, кэшбэк-сервисы

UX-аудит и оптимизация посадочной страницы финансового онлайн-сервиса

UX audit service and development of recommendations for improving the homepage

The zozi.cash homepage is a key entry point for new users and brand traffic. Now: it is not obvious whether the main USP and 6 cashback service guarantees are read in the first 3-5 seconds, there is no certainty that the structure of the first screen, trust blocks, store examples and CTAs correspond to the best practices of fintech landing pages on conversion and trust, UX errors on the mobile version are possible (scroll length, button size, readability of the text, visibility of key elements), which reduce registration and the inclusion of cashback, especially with mobile traffic. We need an external view of a UX specialist and a specific list of edits, what exactly to change and how, without general wording.

Increased clarity of the offer and 6 guarantees of service on the first screen. Improving the structure and visual hierarchy of the main page for conversions (registration / installation of the application / connection of cashback). A ready-made list of specific edits that can be immediately submitted to work without additional decryption.

Gladyshev Igor Valerievich